The VIETRF Franchise Show in Ho Chi Minh City has concluded!
StarDev participated and acquired valuable insights into the dynamic world of franchising in South East Asia, further enriching our network.
This event provided us with a wonderful opportunity to forge new connections and engage in meaningful discussions about the current state and the future prospects of the franchising industry.
Franchising has experienced significant growth in Asia, notably in Vietnam (one of Asia's fastest growing economies), where it has become a thriving business trend. Entrepreneurs are increasingly adopting this model, capitalizing on established brand recognition and support from franchisors. This trend has not only empowered local businesses but also introduced global brands to the Vietnamese market, reflecting the country's dynamic business landscape and contributing to its economic development.
The VIETRF is the biggest Franchise Show in Vietnam and took place for the 14th time. A great mixture of exhibitors from Vietnam and neighboring countries of the region was complemented by some of the international "big players" and provided an interesting variety to the visitors. There can be no doubt that Vietnamese Food has fans all over the world and they are waiting for a great Franchise brand to evolve from Vietnam.